Creating a Free Gift
In this lesson we will look at creating our ‘FREE GIFT’ this will be the product that helps us build our list of prospects.
It’s important to build your list from the get go, as building your web business will take a little time – but while we are building the business we can be building our list, then we’ll have an audience to promote our business to as soon as it is ready!
So, let’s get into the lesson.
Types of Free Gift
Now you have chosen your micro-niche it’s time to decide on a ‘FREE GIFT’ that we’ll give away to prospects to turn into customers.
This free giveaway must be something of value.
Popular free gift ideas include:
- eBooks
- Podcasts
- Brochures/Guides
- Video Message
- Course/Presentation
As long as you provide value that’s the main goal.
Let’s look at each one very quickly:
eBook
An eBook doesn’t have to be a 365 page novel, it can be a simple 5-6 page info booklet.
You would use this ebook to introduce yourself, talk about your experience, why people should trust you andhow you can help them.
You only have to write the ebook once and overtime it can reach 100’000s of people.
Podcast
A Podcast doesn’t have to be an hour long for a free gift – you could send out a micro-cast a 3-4 minute talk highlighting an issue (perfect for natrual speakers)
Brochure/Guide
A brochure or guide can be just a few pages – ‘Our top ten…..’ or ‘Our 5 best….’
You could use a more infographic style for a brochure and have it say the same message but in a more visual way – as opposed to an eBook.
Video
A video message could last just 10 minutes – how easy is that, get out the phone record a video and your done – a superb and quick way to build an email list.
Course/Presentation
A course or presentation could be a 5-10 minute way to teach something about your niche – like ‘the benefits of XYZ……’
Watch Me Create a Free Gift
I am going to show you my process of creating an eBook for a free giveaway.
This book will only be about 5-6 pages and i’ll use this to start building my list.
Conclusion:
Congratulations!
99% of people that embark on creating a web business never ever get to this stage – and you have done it!
You should be very proud – well done 🙂 – that’s the first course done – now we’re start on course two.